Real is Rare

October 18, 2016

Contrary to popular belief, the Diamond Producers Association did not choose the key phrase in their new campaign with man made diamonds in mind. They have made a commitment to market diamonds without specific branding, aiming to increase general consumer demand and help the industry expand. Below, is one of their first advertisements:

 

 Check out other videos in this campaign on the Real is a Diamond YouTube channel.

 

 

 

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